基于SWOT分析的邯郸文化旅游可持续发展研究  

Sustainable Development Reserarch of Handan Cultural Tourism Base on SWOT Analysis

作　　者：梁小翠[1] 罗静[1] 

机构地区：[1]华中师范大学城市与环境科学学院,湖北武汉430079

出　　处：《山西师范大学学报（自然科学版）》2010年第3期105-110,共6页Journal of Shanxi Normal University(Natural Science Edition)

摘　　要：文化旅游是现代旅游业发展的重要组成部分,文化旅游资源是邯郸市的主要旅游资源,也是邯郸市旅游业可持续发展的根本所在.文章对邯郸市文化旅游发展的条件进行了SWOT分析,并提出了邯郸市文化旅游需要加强对文物古迹的保护与开发、增强资源保护意识、加大宣传促销,提高知名度和邯郸文化旅游的文化竞争力、加强景区建设及相应的服务设施建设、提高从业人员素质,以及加强与周边地区的文化旅游合作等发展对策,来实现邯郸市文化旅游业的可持续发展.Cultural tourism is an important part of modern tourism development,cultural tourism resources are the competitive products in Handan as well as the essence of sustainable tourism development.In this paper we analyze the cultural development situation by using SWOT analysis method,and put forward to some strategies.Such as strengthening the protection and development of heritage,consolidating the sense of environmental protection,widening promotion,developing the competition and reputation in the local,enhancing the construction of attractions and infrastructures,developing the quality of employees as well as promoting the cooperation with peripheral districts in order to realize the sustainable tourism development in the city of Handan.

关 键 词：文化旅游 SWOT分析 邯郸市 

分 类 号：F592[经济管理—旅游管理]