兰州市旅游景区游客满意度研究  

TOURISTS’SATISFACTION STUDY OF LANZHOU CITY

作　　者：郭玲霞[1] 张勃[1] 王亚敏[1] 戴声佩[1] 王兴梅[1] 李丹[1] 

机构地区：[1]西北师范大学地理与环境科学学院,中国甘肃兰州730070

出　　处：《经济地理》2010年第9期1580-1584,共5页Economic Geography

基　　金：国家自然科学基金项目(编号:40961038);中国科学院知识创新工程重要方向项目(编号:KZCXZ-YW-Q10-4);生态经济省级重点学科(编号:5001-021)联合资助

摘　　要：构建旅游景区游客感知满意度理论模型,通过验证性因子分析、测量等同性检验及均值模型检验,对兰州市白塔山、五泉山、兴隆山三个旅游景区进行实证分析。结果表明:①游客对资源、服务、价值的感知与满意度显著相关,满意度对忠诚度有积极影响;②模型具有跨样本的稳定性和有效性和跨组比较的可行性;③与白塔山相比,五泉山具有相对的资源和服务优势,兴隆山具有相对的资源优势,而在服务和感知价值方面处于劣势地位。文章的游客满意度结构方程均值模型,同时考虑并处理了多个因变量,找到了影响该景区游客满意度的主要因素,发现了该景区目前存在的不足,对三个景区不同结构因子进行直接对比,发现了每个景区的相对优势和劣势,可为景区今后发展具提供了参考。The paper constructs the tourists＇ perception model and applied to the Baitashan,Wuquanshan,Xinglongshan of Lanzhou city through The Confirmatory Factor Analysis,Measurement Equivalence and Mean Structure Models.The results show： ① tourists＇ perception of resources,services and value are significant correlated with tourists＇ perception,and tourists＇ perception positive effect to loyalty.The theory model is proved.②Themodelhasthestabilityofcross-sample.③WuquanshanhasmoreadvantagesthanBaitashanbycomparing tourist perception in resources,while Xinglongshan has more advantages than Baitashan by comparing tourist perception in resources,but services and value perception are at a disadvantage.Structural Equation Models,especially Mean structural Model,are applied to and validated in this study,considers multi-dependent variables and gets the main factors influenced tourists＇ santisfaction of each tourism scenic,as well as its shortcomings of the current development.Furthermore,structural factors of these tourism scenic are compared directly,and the relative advantages and disadvantages of each scenic spot are found,which is significance for the future development of them.

关 键 词：结构方程模型 均值模型 游客感知 满意度 兰州市 

分 类 号：F590[经济管理—旅游管理]