我国体育赛事经纪人问题探析  

Exploration on China's Sports Agent Brokers

作　　者：张冲[1] 

机构地区：[1]西安体育学院,西安710068

出　　处：《价值工程》2010年第29期48-49,共2页Value Engineering

摘　　要：我国体育赛事经纪市场发展水平低,存在诸多问题,建议通过建立有效体育赛事经纪人培训机制提高他们的整体素质;从行业角度来讲要加强行业自治,淡化行政干预,加深与主管部门的交流和沟通;制定统一的体育经纪人管理办法和法律规定。Sports events brokers market in our countries develops at a low level and have a lot of problems. Establishing a effective sports events broke training mechanism is suggested to improve their overall quality; From the industry perspective,we have to strengthen industry self-government,dilute administrative intervention,and deepen exchanges and communication between authorities ：we also need to formulate a unified management approach and the sports agent law.

关 键 词：体育商业化 赛事经纪人 

分 类 号：G80[文化科学—运动人体科学]