延边地区滑雪旅游客源市场特征与开发对策  

Study of the tourist features and development strategy of the skiing tourism in Yanbian

作　　者：金春姬 吕弼顺[2] 崔哲浩[2] 张蕾[2] 赵贞海[2] 

机构地区：[1]延边州新兴工业集中区管委会 [2]延边大学理学院,吉林延吉133002

出　　处：《延边大学农学学报》2010年第3期185-190,共6页Agricultural Science Journal of Yanbian University

基　　金：国家社会科学基金项目(09XJL021);2010年度吉林省教育厅科技计划研究项目;延边大学"211工程"三期重点学科建设项目(2008)

摘　　要：以延边地区的滑雪场为研究对象,通过现场问卷调查与专家深层访谈相结合的方式,分析边疆少数民族地区滑雪旅游的人口学特征和游客行为特征.结果表明,滑雪游客以男性为主,年龄段25～44岁、本科学历、公务员职业占多数且逐渐呈年轻化、大众化趋势;滑雪的主要动机是休闲度假;游客对滑雪场的总体评价为满意,但在基础设施、配套服务设施等方面存在诸多问题.此研究将为延边地区冰雪旅游资源的可持续发展提供科学依据.Researched on the ski resorts in Yanbian area,analysised demographic characteristics and behavior characteristics of tourists of the ski tourism in ethnic minority border areas by the field survey and the deeply expert interviews.The resutts showed that ski tourists are constituted mostly by the male,ages of 25~44 years old,undergraduate education,mostly civil service employment,which shows young,popular trends;the main motivation is leisure;visitors showed satisfaction on the ski evaluation of performance overall,but there are many problems in many respects,such as the frastructure,service facilities and so on.This study will provide the scientific basis for sustainable development for the ice and snow tourist resources in Yanbian.

关 键 词：延边地区 滑雪旅游 客源市场 

分 类 号：F592.7[经济管理—旅游管理]