书籍封面设计的艺术性和商业性  

The Artistry and Commerciality of Book Cover Design

作　　者：蒋忠智 

机构地区：[1]重庆出版集团,重庆400016

出　　处：《包装工程》2010年第20期97-99,共3页Packaging Engineering

摘　　要：指出书籍装帧设计是随着书刊市场的变化而发生着变化,并且形式语言在不断更新。结合设计实例分析了图形、字体、色彩三大要素在书籍设计中的应用,阐述了书籍作为一种特殊的商品,它既有艺术性也有其商品性。进而分析如何诠释书籍的内涵,把握读者的审美情趣,设计出不仅符合书籍内容又具有个性化的封面设计作品,使封面的设计更易被广大读者及市场接受。Book design varies with the changes of book market,the form language updated constantly.Combined with design cases,it analyzed the application of graphics,fonts and color in the book design,illustrated that a book,as a special commodity had its both artistic feature and commodity feature.It further analyzed how to explain the m-eaning of books,to grasp the reader＇s aesthetic taste.Design is not only in content of book but also has the personalized book cover design work,so that cover design will be easier accepted by readers and market.

关 键 词：封面设计 书籍内涵 个性化 商业性 

分 类 号：J524.1[艺术—艺术设计]