我国体育赞助企业权益被侵犯的成因、防范与控制研究  

Factor,Prevention and Control for Rights and Interests Violation of Chinese Sports Corporate Sponsors

作　　者：高晓波[1,2] 魏波[2] 卫超超[2] 陈小慧[2] 刘幼珠[3] 

机构地区：[1]华南理工大学体育学院,广东广州510641 [2]华南理工大学公共管理学院,广东广州510641 [3]华南理工大学理学院,广东广州510641

出　　处：《成都体育学院学报》2010年第10期5-8,共4页Journal of Chengdu Sport University

基　　金：教育部哲学规划青年基金项目(07JC790077)阶段成果

摘　　要：采用文献资料法、访谈法等方法,对体育赞助企业权益进行研究。研究表明:目前我国体育赞助企业权益被侵犯的原因有利益驱使、道德素质缺失、体育市场不完善、法制不健全等。针对这些原因提出我国体育赞助企业权益被侵犯的预防措施,主要包括规范社会诚信体系、加强赞助企业风险管理、提高对被赞助机构的资信评估、注重体育行业规范等。同时,提出我国体育赞助企业权益被侵犯的控制手段。Literature review and interview are employed in this paper to research the rights and interests violation of sports corporate sponsors.Research findings show that factors for present rights and interests violation of Chinese sports corporate sponsors include profit-mongering,lack of morality cultivation,imperfect sports market and unsound legal mechanism.Measures to prevent the above-mentioned violation mainly include standardizing the system of social credit,enhancing risk management for corporate sponsors,improving the asset credibility assessment for corporate sponsors and emphasizing norms for sports enterprises.Meanwhile means to control rights and interests violation of Chinese sports corporate sponsors are proposed.

关 键 词：体育赞助企业 权益侵犯 成因 防范 控制 

分 类 号：G80-05[文化科学—运动人体科学]