禀赋效应的研究现状与展望  

The Present Situation and Future of the Research on the Endowment Effect

作　　者：赵伟华[1] 索涛[1,2] 冯廷勇[1,2] 李红[1,2] 

机构地区：[1]西南大学心理学院,重庆400715 [2]西南大学认知与人格教育郎重点实验室,重庆400715

出　　处：《心理科学》2010年第5期1180-1182,共3页Journal of Psychological Science

基　　金：国家自然科学基金青年(30800292);211三期工程国家重点学科建设项目(NSKD08007)资助

摘　　要：禀赋效应是指一旦某物品成为自己拥有的一部分,人们倾向给予它更高的价值评价。对于禀赋效应的解释主要是损失规避理论和自尊理论。影响禀赋效应产生的因素主要有物品价格的不确定性、好奇心效应、交易需求效应等。神经机制研究表明,内侧前额叶(MPFC)、伏隔核(NAcc)、岛叶(insula)等脑区与禀赋效应密切相关,神经机制研究为全面理解禀赋效应提供了新的途径。The endowment effect is the increased value of something that has come into the possossion of an individual individual when the good becomes part of the individual＇s endowment.The main explanations of the endowment effect were the Loss Aversion theory and the Self - esteem theory.The present article explained three factors about why the endowment effect occurs,including the uncertain value effect,the curiosity effect,the transaction demand effect and so on.Neuromechanism researches showed that the endowment effect was correlated with the mesial prefrontal cortex（MPFC）,nucleus accumbens（NAcc）,insular and other encephalic regions.

关 键 词：禀赋效应 损失规避 展望理论 神经机制 

分 类 号：B849[哲学宗教—应用心理学]