农村连锁经营的基本特点——浙江农村百村连锁店的调查  

The Features of Current Countryside Chain Operation——Report on Chain Operation of Villages in Zhejiang

作　　者：吴峻[1] 

机构地区：[1]浙江商业职业技术学院,浙江杭州310053

出　　处：《改革与战略》2010年第10期94-95,164,共3页Reformation & Strategy

基　　金：浙江省哲学社科规划办课题(编号:08CGYD027YB);浙江省科技厅软科学项目研究成果

摘　　要：我国农村环境的特殊性,决定了其独特的连锁经营方式。要了解农村连锁经营的基本特征,最好的方法是实地调查。文章通过对浙江农村100个村94家连锁网点经营管理调查,概括总结了当前农村连锁经营的八个特点。Owing to the particularity of Chinese countryside circumstances,unique chain operation must be used.The best way to understand the features of countryside chain operation is a fieldwork investigation.This paper analyzed the operation and management of 94 chain sites in 100 Zhejiang villages,and then put forward eight basic features of current countryside chain operation.

关 键 词：农村 连锁经营 特点 

分 类 号：F717.6[经济管理—产业经济]