金融危机背景下金融企业文化建设的新思路  

New ideas about culture building in financial enterprises under the background of financial crisis

作　　者：王晓光[1] 于红莉[2] 

机构地区：[1]长春大学经济学院,吉林长春130022 [2]长春大学科研处,吉林长春130022

出　　处：《长春大学学报》2010年第9期24-26,29,共4页Journal of Changchun University

摘　　要：金融危机给全球金融企业造成了巨大的冲击,同时也突显出金融企业文化建设的重要性。然而目前金融企业文化建设仍存在着总体思路不明、价值观定位不适应经济形势、金融创新环境不理想等问题。因此必须改变思路,全方位地开展金融企业文化建设,重新定位作为金融服务型企业的价值观念,营造良好的企业文化建设环境,并且鼓励适度的金融创新。这样才能使金融企业能够抵御金融危机带来的冲击,不断提升企业核心竞争力。Financial crisis has great impact on global financial enterprises,which make it more important to build culture in financial enterprises.However,there are still some problems in financial enterprises,such as the general idea is not clear,the location of value outlook can not adapt to the economic situation and the environment of financial innovation is not ideal.Therefore,we should change our thinking,develop omnidirectional culture building,reposition our value ideas in financial service enterprises,create an environment for better enterprise culture building,and at the same time,encourage the proper financial innovations.Only in this way can financial enterprises withstand the impact of financial crisis and improve core competitiveness.on expanding market channels,improving enterprise social responsibility,increasing public relations propaganda and enhancing service consciousness.

关 键 词：金融危机 金融企业 文化建设 核心竞争力 新思路 

分 类 号：F830[经济管理—金融学]