上海市市民体育博彩态度特征的调查研究  

Study on the Attitude toward the Sports Gambling among Citizens in Shanghai

作　　者：王燕[1] 

机构地区：[1]华东师范大学体育与健康学院,上海200241

出　　处：《四川体育科学》2010年第3期41-43,47,共4页Sichuan Sports Science

摘　　要：通过对1800名上海市市民对体育彩票的态度和人格特质的问卷调查和访谈,分析上海地区不同群体的体育博彩态度特征,探索市民对体育博彩态度与人格特质之间的关系。结果显示,上海市市民对体育博彩认知较为理智,情感趋于正向和积极,购买行为趋于回避态度,博彩的态度在性别、年龄、受教育程度等变量上具有差异,个体博彩态度与人格特质有密切的关系。From Sports Lottery＇s attitude and personality trait questionnaires,coming from 1800 people in Shanghai.It analyzed the feature of different groups about sports betting attitudes,explored the relationship between Sports Lottery＇s attitude and personality trait.The result showed the public awareness of sports betting is more rational,emotion tends to positive,the attitude toward buying behavior tends to avoid,the attitude of sports gamble is different in sex,age,educated level and other variables and personality traits are closely related.

关 键 词：体育博彩 上海市民 态度 特征 

分 类 号：G804.8[文化科学—运动人体科学]