服饰时尚信息网站栏目聚类分析  

Cluster Analysis of the Columns of Fashion Websites

作　　者：卞向阳[1] 戚颖[1] 

机构地区：[1]东华大学服装学院,上海200051

出　　处：《东华大学学报（自然科学版）》2010年第5期516-520,567,共6页Journal of Donghua University(Natural Science)

基　　金：上海市浦江人才计划;上海市领军人才后备人选;上海市重点学科建设项目(B601)

摘　　要：以服饰时尚信息网站为研究对象,在整理归纳出网站样本栏目种类的基础上,利用聚类分析的方法对其进行定量分析,寻求服饰时尚信息网站栏目类型的整合规律,为栏目设计提供理论依据和实践指导.研究结果表明:服饰时尚信息网站栏目按其内容特征,可具体划分为23个栏目种类,在不同的网站中栏目表现名称可能有所不同.聚类分析表明,服饰时尚信息网站栏目可以聚合为表达不同信息内容的5大类.通过聚类分析,可避免栏目设计的盲目性和重叠性等问题.Based on the classification of different kinds of columns, the fashion websites were analyzed quantificationally by using the cluster analysis to point out the basic principles of column design and guide the practice of columns design. The results show that the columns of fashion websites can be integrated into 23 kinds by different content characteristics, which in different websites, the title of them may be different. The cluster analysis indicates that fashion website columns can be polymerized into 5 categories, and each of them expresses different information. The problems such as the blindness and repeatability can be avoided by the cluster analysis.

关 键 词：服饰 时尚 栏目 聚类分析 

分 类 号：TS941.11[轻工技术与工程—服装设计与工程] TS101.1