海口海瑞故居旅游文化品牌建设  

Tourism Culture Brand Construction of Hai Rui's Former Residence in Haikou

作　　者：张海东[1] 程春艳[1] 

机构地区：[1]中国热带农业科学院科技信息研究所,海南儋州571737

出　　处：《热带农业工程》2010年第3期44-48,共5页Tropical Agricultural Engineering

摘　　要：论述了在加快国际旅游岛建设的形势下,海口市海瑞故居景点文化品牌的构建,探讨了如何把热带特色农业融入旅游产品的开发和以海瑞故居为载体,丰富其旅游产品的文化底蕴,为该景点的可持续发展服务。Hainan Province is focusing on the construction of ＂international tourist island＂. The tourism culture brand construction of Hai Rui＇s former residence in Haikou City is discussed. Tropical characteristic agriculture should be integrated in the tourism product to enrich its cultural connotation, and realize its sustainable development.

关 键 词：国际旅游岛 海瑞故居 热带农业 

分 类 号：F592[经济管理—旅游管理]