男士美容产品现状  

Situation of male grooming product

作　　者：杨慧[1] 

机构地区：[1]山西医科大学第一医院感染病科,山西太原030001

出　　处：《日用化学品科学》2010年第10期1-3,10,共4页Detergent & Cosmetics

摘　　要：随着传统的男士美容产品市场越来越饱和,其品牌呈现日益多样化的趋势。经济危机使城市中的职业男士对衰老的恐惧也影响着皮肤护理行业,抗衰老仍然是品牌拥有者愿意投资的领域。早期防护对于皮肤至关重要,许多专家建议男士照顾好自己的皮肤,要真正改变皮肤的新陈代谢,从而延缓皮肤衰老的过程。各种男士香水品牌通过对包装瓶的大胆设计以最大限度地扩大其影响。商场的货架上一度充斥着声称可以使女士变得更加柔美纤细的商品,而现在的男士减肥市场也显示出迎头赶上的迹象。正如女士美容市场一样,男士美容营养品的使用也逐渐增加,这将使男士更加充满能量和活力。As traditional male grooming product markets become more saturated,brands are introducing an increasingly diverse offering formen.The economic crisis has had interesting repercussions for the beauty business with middle-aged city types,This fear among professional men of looking past theirsell-by-date has also impacted the skin care sector,and anti-ageing continues to be an area in which brand owners are willing to invest.When it comes to appearance,the best defence is a preemptive strike and experts are encouraging men to look after their skin younger and younger.To attract todays’ choosier,recession hit consumers,fragrance brands are maximising their products’on shelf impact with bold flacon designs.Store shelves have been awash with products claiming to slim,tone and boost womens’ figures for some time and now the mens’ market is showing signs of catching up.As in the womens’ market,the use of nutricosmetics formen is growing which will improve mens’ energy and vitality as opposed to beauty.

关 键 词：男士美容品 现状 品牌 

分 类 号：F426.72[经济管理—产业经济]