要出“留得住的书”——对大众图书热的冷思考  

Publishing Perpetual Books:on mass book fever

作　　者：许悦[1] 郭庆华[2] 

机构地区：[1]第二军医大学出版社,上海200433 [2]山西大学学报编辑部,山西太原030006

出　　处：《山西大学学报（哲学社会科学版）》2010年第4期129-133,共5页Journal of Shanxi University(Philosophy and Social Science Edition)

摘　　要：大众图书市场持续走热,然而,众声喧嚣的背后,有的书因读者少于问津而滞销;有的书轰动一时、引领一阵之后便烟消云散,而少有热销之后能常销、稳销直至经久不衰的大众图书。文章在深刻反思此种现象的基础上,提出了自己的看法:对大众图书热应持宽容、冷静的态度,编辑出版人要在不放松内容标准的前提下,借阅读方式多元发展和出版数字化升级的东风,打造出现今时代的留得住的大众图书。The mass book market continues to be thriving.However,behind the prosperity,some books are over-stocked for the lack of readers,and some books can only create a temporary sensation.There are few books that,after hot selling,can keep up a steady and perpetual sale.On the basis of in-depth reflection,this paper suggests that we should take a tolerable and sober attitude towards the mass book fever and the editors and publishers should compile and publish the books which are in the times and which can be perpetual.

关 键 词：大众图书 热销 出版 内容 形式 

分 类 号：G23[文化科学]