深圳、广州、北京三地党报集团发展现状研究——基于报业集团核心竞争力战略的对比分析  

The Study of Party Newspaper Groups in Shenzhen,Guangzhou and Beijing——A comparative analysis of core competence in newspaper groups

作　　者：黄春平[1] 

机构地区：[1]深圳大学,广东深圳518060

出　　处：《广东广播电视大学学报》2010年第5期13-18,共6页Journal of Guangdong Radio & Television University

基　　金：深圳"十一五"社科规划项目<深圳报业集团核心竞争力研究>的成果之一;广东省教育厅"千百十工程"优秀人才培养基金资助。项目编号:115A089

摘　　要：深圳、广州、北京三地党报集团实施了不同的核心竞争力战略:深圳报业是资源整合模式;南方报业是品牌创新模式;而北京日报报业集团是经营创新模式。形成这三种战略模式的主要原因在于报业发展的地区文化差异、经济差异、相关政策的支持及当地的报业竞争环境和领军人物因素等等。从对比可以得出,要提高报业集团核心竞争力需采取因地制宜、积极创新、多元开发等战略。The party newspapers in Shenzhen, Guangzhou and Beijing are significantly different and have developed their own models： Shenzhen Press Group is integrated resource model; South Press Media Group is branded innovation model, while Beijing Daily Newspaper Group is innovated business models. The evolution of these three models lies in the factors in terms of differences in local culture and economy, relevant policy support and local competitive environment and so on. The paper makes a comparison of these three models and concludes that the core competitiveness of newspaper groups should pay attention to the local conditions, positive innovation and force development, etc.

关 键 词：报业集团 党报集团 核心竞争力 影响因素 

分 类 号：G219.24[文化科学—新闻学]