我国农民体育消费的现状与对策研究  

The Status and Countermeasures of Chinese Farms' Sports Consumption

作　　者：张岚[1] 

机构地区：[1]鞍山师范学院体育系,辽宁鞍山114007

出　　处：《吉林体育学院学报》2010年第5期44-46,共3页Journal of Jilin Sport University

基　　金：2008年国家体育总局体育社会科学基金项目(1207SS08025)子课题

摘　　要：体育消费已成为我国拉动内需、活跃市场、繁荣经济、拓宽就业渠道的一支坚挺力量。研究约占全国人口总数70%农民的体育消费状况将对我国整体经济发展和社会主义新农村建设有着重要的划时代的历史意义。通过对我国发达与欠发达地区农民体育消费现状进行了调查和分析,并提出对策与建议,旨在落实"农民体育健身工程",推动农村体育市场的建立与发展,改变农民的消费意识,拉动新农村经济的增长,促进社会主义新农村建设。Sports consumption has become China＇s stimulating domestic demand,the active market and economic prosperity,widening the channels of employment is a strong force.It is rery important to make a research on the sports consumption of farmers who thahe about 70% of the total population.Therefore,by the inretigation and analysis of farms＇ sports consumption in developed and underveloped areas,the paper puts forward some countermeasures to implement the ＂farmer sports fitness project＂,and promote the establishment and development of sports market,the change of consumption,pull the farmers new rural economic growth,promoting the construction of new socialist countryside.

关 键 词：农民体育消费 现状 对策 

分 类 号：G80[文化科学—运动人体科学]