农机产品闭环供应链定价模型分析  

Closed-loop Supply Chain Pricing Model Analysis of Agricultural Machinery

作　　者：耿丽微[1] 董婷婷[1] 张德宁[1] 

机构地区：[1]河北农业大学机电工程学院,河北保定071001

出　　处：《农机化研究》2010年第11期61-64,共4页Journal of Agricultural Mechanization Research

摘　　要：构建了基于第三方回收模式的农机产品闭环供应链定价模型,运用博弈理论分析该系统最优定价策略。研究表明:农机产品的制造商与零售商、制造商与第三方回收商分别构成了Stackelberg博弈关系,制造商只有在决策时必须分别考虑零售商、第三方回收商对自己决策的反应,才能实现自身利益最大化;反之,农机产品零售商、第三方回收商也要考虑制造商的决策才能实现利益最大化。A third-party recycling pricing model was constructed based on closed-loop supply chain of agricultural machinery products.Analysised the optimal pricing strategy of the system using game theory.The research shows that they construct stackelberg game relations between manufacturers and retailers and also between manufacturers and third-party recyclers.The manufacturer must consider the response of retailers and third-party recyclers to maximizing their profit when making decision.Conversely,the retailers and third-party recyclers must consider the manufacturer＇s decision making to achieve maximum profit.

关 键 词：农业机械 供应链 博弈论 制造商 定价策略 

分 类 号：S23-01[农业科学—农业机械化工程]