考虑零售商降价销售的供应链激励回购契约设计  

Design for Supply Chain Incentive Buy-back Contract Based on Retailer Reduced-price Selling

作　　者：刘海军[1,2] 陈菊红[1] 

机构地区：[1]西安理工大学工商管理学院,西安710054 [2]河南理工大学经济管理学院,河南焦作454003

出　　处：《软科学》2010年第10期137-140,共4页Soft Science

基　　金：国家自然科学基金资助项目(70602017);陕西省软科学基金资助项目(2005KR95)

摘　　要：分析了供应商允许零售商降价销售情况下标准回购契约不能协调供应链的原因,提出了用一个激励性回购契约来协调供应链。该契约允许供应商仅通过调节回购价格便可重新实现不同比例降价销售容量下的供应链协调。最后通过一个数值分析进行了验证。This paper analyzes the reason why the standard buy-back contracts can not coordinate supply chain when suppliers allow retailers to lower price,and an incentive buy-back contract is proposed to coordinate the supply chain.The contract allows suppliers to achieve the coordination of the supply chain at different ratios of reduced-price selling capacity by adjusting the purchase price.Finally,a numerical analysis is carried out to verify these results.

关 键 词：零售商 降价销售 供应链 激励回购契约 

分 类 号：F713[经济管理—产业经济]