零售物流模式形成机理研究  

A Study on the Forming Mechanism of Retailers'Logistic Modes

作　　者：李飞[1] 

机构地区：[1]清华大学经济管理学院,北京100084

出　　处：《管理评论》2010年第10期75-85,共11页Management Review

基　　金：国家自然科学基金重点项目(70532004)

摘　　要：基于学者们已有的研究成果,本文提出零售企业选择物流模式的决策主要包括主体决策、环节决策、信息流决策和配送方式决策,并分别对这几项决策的具体影响因素进行分析,发现:(1)受商品保质期要素影响大,同时受环境要素影响较小的零售企业更倾向于选择自建物流中心配送的物流模式;(2)受到商品重量要素影响大的零售企业更宜于选择供应商→顾客的物流模式;(3)受到企业对物流控制的要求影响更大的零售企业往往不会选择信函作为物流系统的主要信息传播工具;(4)受到环境要素影响较大的零售企业往往不会选择定时配送的物流模式等有价值的结论。Based on prior researches and interviews with retailers,the author suggests that there are four kinds of decisions involved in a retailer＇s decision-making of logistic mode,which are master choosing,process design,communication mode and delivery mode. The author investigates the key influencing factors of each decision involved and reaches the following conclusions：（1） retailers highly affected by products＇shelf-life while less affected by environmental elements are more likely to have self-built logistics distribution centers; （2） retailers highly affected by products＇weight are more likely to choose logistics models with a ＂supplier to customer＂ process; （3） most retailers highly affected by demand of control don＇t choose correspondence as main communication means; （4） most retailers highly affected by environmental elements don＇t choose time-specified logistics models.

关 键 词：零售 物流模式 形成机理 

分 类 号：F721[经济管理—产业经济] F224