基于古诺博弈模型的航运物流利润增长效应分析  

Study on the Profit Enhancement Effect of Maritime Logistic Operation Based on Couront Game Model

作　　者：柳鹏[1] 刘清[1] 

机构地区：[1]武汉理工大学交通学院,武汉430063

出　　处：《武汉理工大学学报（交通科学与工程版）》2010年第5期957-961,共5页Journal of Wuhan University of Technology（Transportation Science & Engineering）

基　　金：国家自然科学基金项目资助(批准号:50979086)

摘　　要：发展物流已经成为航运企业获取竞争优势、实现合作共赢的重要途径.航运物流为价值链中各环节的企业带来了明显的收益.文中运用古诺博弈模型分析了航运企业拓展物流的横向合作模式和纵向合作模式的利润增长效应,分析得出,两种模式都明显提高了航运物流系统的整体利益.The development of logistics has become an important way for a shipping company to achieve win-win cooperation and to gain competitive advantage.Maritime logistics has brought significant benefits to the various enterprises engaging in the value chain.In this paper,Cournot Game model is used to analyze profit enhancement effects of the horizontal or vertical mode of cooperation,which is deployed by a shipping company when developing logistics business.It is concluded that both models have significantly improved the profit of maritime logistics system as a whole.

关 键 词：物流拓展 古诺博弈 利润增长效应 

分 类 号：F551[经济管理—产业经济]