数据业务市场运营商与SP分成博弈分析  

The Consider on Participatory Mechanisms between Operators and SPs in Data Services Market

作　　者：杜惠英[1] 吕廷杰[1] 吴淼[1] 王永刚[1] 

机构地区：[1]北京邮电大学经济管理学院,北京100876

出　　处：《北京邮电大学学报》2010年第5期70-74,共5页Journal of Beijing University of Posts and Telecommunications

基　　金：国家自然科学基金面上项目(70472073)

摘　　要：为了分析数据业务市场上运营商与服务提供商(SP)在网络建设及业务分成中的讨价还价机制及其均衡结果,将数据业务市场参与者之间的合作博弈转化为讨价还价的博弈模型,运用埃奇沃斯盒式图与讨价还价理论模型,对基本模型进行灵敏度分析.研究表明,数据业务市场上运营商和SP的讨价还价博弈中,SP存在集体博弈及业务规模优势;而运营商通过参与到数据业务市场的经营可提高其讨价还价能力,但同时受讨价还价机制的约束,因此形成运营商和SP之间的讨价还价博弈均衡条件.By translating the cooperation game model between participants in the data services market into a bargaining game model, using Edgeworth box and bargain theoretical model, this paper analyses the bargaining mechanism and the balance results of bargaining between operators and service provider （SP） about network construction and cooperation. In addition, an optimized model and its sensitivity analysis is discussed. The research shows that SPs have a collective advantage in the bargaining game, while operators can improve their bargaining power by participating in the data services market. Therefore, there exists a balance in the bargaining game between operators and SP.

关 键 词：数据业务 服务提供商 运营商 埃奇沃斯盒式图 讨价还价模型 

分 类 号：F224.32[经济管理—国民经济]