旅游景观形成与演变机制的符号学解释——兼议符号学视角下的旅游城市化与旅游商业化现象  

AN EXPLANATION OF THE MECHANISM OF TOURISM LANDSCAPE FORMATION AND EVOLUTION FROM THE PERSPECTIVE OF SEMIOTICS ——A Research on Tourism Urbanization and Tourism Commercialization from the Perspective of Semiotics

作　　者：陈岗[1] 黄震方[2] 

机构地区：[1]杭州师范大学旅游系,杭州310036 [2]南京师范大学地理科学院旅游系,南京210046

出　　处：《人文地理》2010年第5期124-127,共4页Human Geography

基　　金：国家自然科学基金项目(40901064)

摘　　要：旅游景观形成与演变机制的研究对于旅游景观的建设与保护具有重要意义。本文借助于符号学的相关理论,对旅游景观的形成与演变机制进行分析,并指出:在旅游景观形成与演变过程中,基于旅游景观意义的博弈,旅游文化主体不仅把自在景观符号作为一个整体加以改造而形成旅游景观符号的"能指",而且在此基础上赋予它的新的文化内涵,形成旅游景观符号的"所指",从而完成旅游景观的符号化过程。旅游城市化和旅游商业化现象是这一过程中的必然产物,是基于文化主体意义博弈的旅游景观符号的现代化重构。As a special cultural landscape, tourism landscapes are cultural landscapes in its natural form trans- formed by participators in tourism industry. With the help of semiotic theory, the paper firstly analyses the symbol of tourism landscape, and then explains the phenomenon of tourism landscape paradox. Resorting to the theory of symbol formation, the paper analyses the mechanism of tourism landscape formation and evolution of analysis and points out that during the formation and evolution of tourism landscape, based on the game of cultural meanings, holders of tourism culture not only transform the cultural landscape symbol in its natural form to the ＂signifier＂ of tourism landscape, but also attach it to new meanings as ＂signified＂, thus completing the process of symbolization of tourism landscape. Tourism Urbanization and tourism commercialization is the natural result of tourism landscape formation and evolution. Based on the game of meaning, the percentage of original landscape in tourism landscape goes down, while the percentage of urban landscape and commercial landscape goes up. Tourism Urbanization and tourism commercial themselves are neutral. A suitable tourism urbanization and tourism business level should be adapted to support the sustainability of tourism industry. Thus tourism urbanization and tourism commercial are actually modem reconstructions of tourism landscape symbols based on the game of cultural meaning among cultural holders in tourism industry. Finally, the paper proposes that creating high-quality contemporary tourism landscape is a golden key to tourism landscape paradox. The creation of the contemporary high-quality tourism landscape is to infuse elite ideas of the time under the foundation of proper protection and utilization of cultural heritages.

关 键 词：旅游景观 符号学 悖论 旅游城市化 旅游商业化 

分 类 号：F590[经济管理—旅游管理]