上海创意产业园区满意度综合评价及应用分析  

Synthetical Evaluation and Application Analysis of Satisfaction of Creative Industry Parks in Shanghai

作　　者：何琦[1] 高长春[1] 

机构地区：[1]东华大学旭日工商管理学院,上海200051

出　　处：《哈尔滨工业大学学报（社会科学版）》2010年第5期73-80,共8页Journal of Harbin Institute of Technology(Social Sciences Edition)

基　　金：国家自然科学基金资助项目(70873018)

摘　　要：在对满意度相关理论研究的基础上,结合创意产业园区的特征,构建了创意产业园区满意度评价体系。通过对上海市18个创意产业园区满意度抽样调查数据进行实证分析,归纳出影响创意产业园区满意度的三个主要因素:综合服务能力、基础服务能力和资源配置能力。从满意度评价角度对不同园区的发展现状进行比较分析,了解入驻企业对创意产业园区的满意度情况,并对上海市创意产业园区未来的发展方向提出策略建议。Based on the theory of satisfaction and features of creative industry parks,the paper has established a creative industry parks satisfaction appraisal system.From the empirical analysis of the sampling data collected from the survey on satisfaction of the18 creative industry parks in Shanghai,the paper derives three main influencing factors of the satisfaction of the creative industry park： the comprehensive service ability,the basic service ability and the resource allocation capability.Analyzing the present conditions of creative industry parks from the perspective of satisfaction appraisal,the paper presents the enterprises satisfaction of creative industry parks,and then puts forward strategic suggestions for the future development of creative industry parks in shanghai.

关 键 词：创意产业园区 满意度评价 因子分析 

分 类 号：C935[经济管理—管理学]