BTO环境下的定价与提前期给定协调决策研究  

Study on Coordination Decision of Pricing and Quotation of Lead-time in BTO Environment

作　　者：李义斌[1] 陈荣秋[1] 

机构地区：[1]华中科技大学管理学院,湖北武汉430074

出　　处：《工业工程与管理》2010年第5期22-28,共7页Industrial Engineering and Management

基　　金：国家自然科学基金资助项目(70332001)

摘　　要：在BTO环境下,当市场需求对价格与提前期同时具备敏感性时,通过构建基于分权型供应链的定价与提前期给定Stackelberg博弈模型,给出实现供应链整体利润率最大化的制造商与供应商最佳定价与提前期给定均衡解,最后通过算例对最佳决策方案进行参数分析并验证模型的有效性。In the BTO environment,when market demand is sensitve to both price and lead-time,through building Stackelberg Game Model about pricing and Quotation of Lead-time based on decentralized supply chain,the equilibrium solutions about pricing and Quotation of Lead-time which can realize the maximization of profitability of the whole supply chain is given.The effectiveness and application value of the model are investigated by the numerical parameters analysis on the optimal decision solution finally.

关 键 词：BTO环境 定价 提前期给定 分权型供应链 协调决策 

分 类 号：C931.1[经济管理—管理学]