双渠道供应链预测信息分享的绩效研究  

Performance of Forcast Information Sharing in Dual-Channel Supply Chain

作　　者：李书娟[1] 张子刚[1] 

机构地区：[1]华中科技大学管理学院,湖北武汉430074

出　　处：《工业工程与管理》2010年第5期40-43,50,共5页Industrial Engineering and Management

基　　金：国家青年自然科学基金资助项目(71001081)

摘　　要：构建了一个双源渠道的二级供应链模型,采用Stackelberg主从博弈分析了预测信息对制造商和零售商的绩效影响,比较了信息共享和信息不共享两种情况下的最优定价策略,考察了预测信息精度、渠道竞争在零售商信息分享决策中的作用。研究表明,在一定的条件范围内,零售商可以从信息分享中获利,零售商具有主动分享其私有信息的动机。A two-level dual-channel supply chain model was established.The performance of forecast information on manufacture and retailer according to Stackelberg game was investigated.The optimal pricing strategies of two cases-information sharing case and non-information sharing case were compared.The impact of forecast information＇s accuracy and channel competition on retail＇s information-sharing decision were revealed.The results show that retailers can benefit from the information-sharing within certain conditions,retailers have the motive to share their private information.

关 键 词：双渠道 信息分享 渠道竞争 供应链 

分 类 号：F406[经济管理—产业经济]