金融危机及世博会背景下上海市体育旅游发展的可行性  

Feasibility of Shanghai Sports Tourism Development under Financial Crisis and World Expo

作　　者：丁燕华[1] 刘志民[2] 宋洋 

机构地区：[1]苏州大学体育学院,江苏苏州215021 [2]上海体育学院国际文化交流学院,上海200438 [3]山东省日照市体育局,山东日照279800

出　　处：《上海体育学院学报》2010年第6期30-33,共4页Journal of Shanghai University of Sport

基　　金：上海市重点学科(第3期)建设资助项目(S30801);上海市体育局体育社会科学决策咨询项目(TYSKYJ2010070)

摘　　要：采用文献资料、专家访谈、问卷调查和数理统计等研究方法,对金融危机和世博会背景下上海市民的旅游和体育旅游、旅行社和体育旅游资源、体育旅游资源整合的可行性等方面进行研究。结果显示:上海市旅游和体育旅游资源丰富,但参与性体育旅游资源开发滞后;上海市旅游和体育旅游新产品、新线路的设计,应基于国内外目标群体的意向,满足目标群体的"新、奇、特"及"简、易、廉"等需求。Using methods of literature review, expert interview, questionnaire and mathematical statistics, the present paper researched into the feasibility of the integration between tourism and sports tourism, travel agency and sports tourism resources in Shanghai under financial crisis and world exposition. The findings showed that Shanghai is rich in tourism and sports tourism resources, but lags behind in the development of participating sports tourism resources. The promotion of new products in Shanghai tourism and sports tourism and the design of new lines must be directed towards the intention of the Chinese and overseas target groups and satisfy the demands of the target groups for being ＂novel, unique and special＂ as well as ＂simple, plain and inexpensive＂.

关 键 词：金融危机 世博会 上海市 体育旅游 可行性 

分 类 号：G80-05[文化科学—运动人体科学]