农家乐旅游经济发展的SWOT分析——以西安市为例  

SWOT Analysis on the Development of Happy Farming——A Case Study of Xi'an City of Shaanxi Province

作　　者：陈欣[1] 马莉[1] 董珊薇[1] 

机构地区：[1]西安外国语大学商学院,西安710128

出　　处：《经济研究导刊》2010年第28期151-153,共3页Economic Research Guide

基　　金：国家社科基金西部项目(08XJY002);教育部一般项目(08JA790100);西安外国语大学科研基金项目资助(09XWC12)

摘　　要：近几年,随着经济的不断发展和生活节奏的加快,越来越多的人选择了绿色放松的农村生态旅游——农家乐,旅游游客数量大幅上涨。农家乐旅游的快速发展使部分农民收入得到了提高,农村经济增长有了新的亮点,但旅游经营过程中也出现了很多问题,影响到了其可持续发展。以陕西西安市为例,用SWOT分析法对农村旅游的发展进行分析,并提出了相关的对策建议。In recent years, along with the continuous development of the economy and the accelerating pace of life, more and more people choose the rural ecological tourism -- happy farming as the new type of travel and the quantity of the tourist rises sharply.The rapid development of happy farming not only increases the income of the majority of farmers, but also makes the growth in tourism management. However, there also exist many problems which affect the sustainable development.This article takes Xi＇an city as example, and proposes relevant suggestions by using the SWOT analysis method.

关 键 词：农家乐 生态旅游 SWOT分析 西安市 

分 类 号：F59[经济管理—旅游管理]