基于亲景度的云南省入境旅游客源市场分析  

Analysis on Inbound Tour Ism Market in Yunnan Based on Preference Scale

作　　者：赵云[1] 尚前浪[1] 

机构地区：[1]云南财经大学,昆明650221

出　　处：《经济研究导刊》2010年第30期161-164,共4页Economic Research Guide

摘　　要：通过运用亲景度指标,定量分析了1997—2007年云南省入境旅游客源市场中的外国人市场的统计数据,揭示了云南省入境旅游市场的亲景度特征。为合理、有效地开发云南入境旅游市场,提高入境旅游市场竞争力提供了理论依据。According to the data of foreign tourists during 1997 and 2007 in Yunnan province,this paper analyses the tourism market by using the preference scale,which indicates the characteristics of the preference scale of tourism market in Yunnan province.For rational and effective development of inbound tourism market in Yunnan Province,and also to improve the competitiveness of the tourism market entry providing a theoretical basis.

关 键 词：亲景度 入境旅游 云南 旅游市场 

分 类 号：F592.7[经济管理—旅游管理]