折价促销所致提前购买行为对供应链收益影响的研究  

The Impact of Forward Buying Caused by Price-off Promotion on the Supply Chain Benefits

作　　者：熊燕华[1,2] 马开平[1] 邢光军[3] 

机构地区：[1]南京农业大学工学院,江苏南京210031 [2]南京大学工程管理学院,江苏南京210093 [3]南京邮电大学经济与管理学院,江苏南京210003

出　　处：《中国制造业信息化（学术版）》2010年第11期45-47,50,共4页

基　　金：南京农业大学青年科技创新基金资助项目(KJ09031);江苏省教育厅高校哲学社会科学基金资助项目(09SJB630046)

摘　　要：供应链中批发商为了加快库存周转,获得更多收益,往往会通过折价促销促使零售商大批量订购,但所导致的零售商的提前购买行为不一定能保证双方均受益。从促销前后成本变化角度建立数学模型,得出了关于批发商起订量和零售商合理采购区间的结论,并建议批发商应主动合作,向零售商让利,方可保证供应链收益最大化。In order to increase inventory turnover obtain more revenue, wholesalers often cause retailers to make a large purchase by price- off promotion. This brings on retailers forward buying and always does not guarantee both parties benefit. It builds modeling in cost before and after promotion, the conclusions of mini- mum purchase quantity and reasonable number interval for retailer. To maximize supply chain revenue,wholesaler is suggested to actively cooperate with retailer, and surrender part of the profits.

关 键 词：促销 折扣 提前购买行为 供应链 

分 类 号：F224.3[经济管理—国民经济]