搜索引擎中的SEO理论与实践  

Theory and practice of SEO in search engine

作　　者：张楠[1] 楼新远[1] 

机构地区：[1]西南交通大学信息科学与技术学院,成都610031

出　　处：《铁路计算机应用》2010年第10期14-17,共4页Railway Computer Application

摘　　要：随着搜索引擎的广泛使用,以针对搜索引擎的原理和特点,设计对它友好的网页,以提升被检索的机会为研究内容,产生一种新兴的SEO技术。搜索引擎优化(SEO)技术是通过丰富的内容、一定数量的优质的反向链接、合理的网站结构、准确的关键字选择和部署,使得网站的网页在搜索引擎检索结果中获得较好的排名,从而实现提高自己网站的访问量的目的。本文结合经济学中的长尾理论以及Google的PageRank原理,通过实际的操作案例,详细讨论搜索引擎优化的流程。With the extensive use of search engine,a new technique called SEO had been developed,which was based on the principle and trait of search engine and designs Web pages that were friendly to search engine in order to improve the chances to be searched by search engine users.Through plentyful contents,a certain amount of back linkes which had got high quality,reasonable structure of the website,accurate choices and employment of keywords,search engine optimization（SEO） could make the Web pages had got nice rank in the results of searching and improve the visiting flow of the website.Along with the long tail theory in economics and PageRank principle of Google,this article had thoroughly discussed the whole process of search engine optimization through pratical operational cases.

关 键 词：搜索引擎 SEO 长尾理论 反向链接 PAGERANK 

分 类 号：TP393[自动化与计算机技术—计算机应用技术]