鄂西生态文化旅游营销模式初探  

The First Step Studies of Camp Pin Pattern on West Hubei Organism's Habits and Culture-oriented Travel

作　　者：李文璟[1] 

机构地区：[1]郧阳师范高等专科学校,湖北十堰442000

出　　处：《科技创业月刊》2010年第11期76-77,共2页Journal of Entrepreneurship in Science & Technology

摘　　要：通过旅游目的地营销模式,使鄂西成为国内一流、国际知名的生态文化旅游目的地,指出有必要采取下列措施:设计湖北旅游整体形象,打造鄂西旅游独特品牌;建立圈内圈外协作机制,实现鄂西旅游重点突破;实施多种旅游营销策略,完善鄂西旅游信息系统。By the fact that tour destination camp sells a pattern,make west Hubei become the domestic first-rate,between nations famous organism＇s habits culture-oriented travel destination,be necessary adopting following measure：The overall image designing that Hubei tours,makes the distinctive brand of west Hubei tour;Build the mechanism cooperating besides enclosing the inner circle,realize the west Hubei tour priority breakthrough;Put various tour camp pin tactics into practice,perfect west Hubei tour information system.

关 键 词：旅游目的地 旅游形象 鄂西旅游 营销策略 

分 类 号：F590.8[经济管理—旅游管理]