基于SSM方法的徐州市入境旅游客源市场结构分析  

Analysis to Inbound Tourism Market Structure in Xuzhou Based on SSM Method

作　　者：刘燕[1] 孟召宜[1] 黄泽虎[1] 于莎莎[1] 

机构地区：[1]徐州师范大学城市与环境学院,江苏徐州221116

出　　处：《淮海工学院学报（自然科学版）》2010年第3期67-70,共4页Journal of Huaihai Institute of Technology:Natural Sciences Edition

基　　金：江苏省教育厅高校哲学社会科学基金指导项目(07SJD790037);徐州师范大学博士学位教师科研支持项目(09XLR21)

摘　　要：运用SSM方法,综合分析了2000—2007年徐州市入境旅游客源市场结构,研究表明,自2000年以来,徐州入境旅游有了较快的发展。入境旅游客源市场中,我国港澳台地区以及德国等基础好,竞争力强,极具增长优势;英国、法国、加拿大等基础差但发展快,竞争力较好,具有一定优势;美国、日本、韩国基础好,但竞争力较差。最后,评价了SSM方法在区域入境旅游市场结构分析中的应用效果。Using the shift-share analysis method （SSM）, we analyzed the structure of inbound tourism market of Xuzhou from 2000 to 2007. The results showed that local inbound tourism had witnessed a rapid development since 2000. Among the inbound tourists, those from Hong Kong, Macao, Taiwan areas and Germany were well based and strongly competitive. Those from the U. K. , France and Canada were ill based but fast developed with a good potential for competition, and those from the United States, Japan and South Korea were well-based but poorly-competitive. Moreover, the application of SSM method in analyzing inbound tourism market structure was evaluated.

关 键 词：转移-份额分析法(SSM) 入境旅游市场结构 徐州市 

分 类 号：F590[经济管理—旅游管理]