广西特色经济农产品供应链及其品牌建设研究——以桂林地区为例  

Analysis on Construction of the Supply Chain and Brand of Guangxi Characteristic Economic Agricultural Products——A Case Study of Guilin

作　　者：杨向东[1] 白丁[1] 卞子全[1] 

机构地区：[1]桂林理工大学管理学院,广西桂林541004

出　　处：《安徽农业科学》2010年第24期13466-13468,共3页Journal of Anhui Agricultural Sciences

基　　金：广西研究生教育创新计划资助项目2008年度研究课题阶段性成果(2008105961202M34)

摘　　要：首先简单介绍特色经济农产品地域性强和市场竞争力强的特点,说明广西特色经济农产品的现状。然后以桂林为例,通过对桂林地区特色经济农产品供应链及品牌建设现状的分析,指出桂林地区农产品供应链及品牌建设中存在的问题:农产品供应链中存在农业生产基础设施薄弱、产品的精深加工能力不足、储运方式现代化水平低、固定营销渠道短缺的问题;品牌建设中存精品名牌少、差异化产品少的问题。最后针对这些问题从树立农产品供应链管理理念和加强农产品品牌保护意识两方面提出对策,并建议把这些对策推广到广西全自治区,旨在为广西特色经济农业发展探寻出路。Firstly, it is briefly introduced that Guangxi characteristic economic agricultural products are currently characterized by typical regional features and strong competitiveness. Then, Guilin is taken as an example, the problems existing in constructing the supply chain and brand of Guilin characteristic economic agricultural products are pointed out after the analysis of its current situations, the problems include weak agricultural production infrastructure, weak deep products processing capacity, low modernization level of storage and transportation as well as short of fixed marketing channels ; meanwhile, brand construction faces the problems of litde top brands and few differentiated prod- uets. Finally, some measures are proposed to solve these problems from the perspectives of establishing the management idea of agricultural products supply chain and enhancing the awareness to protect agricultural products brand, it is also suggested that these measures be extended to the whole Guangxi autonomous region in order to explore the way of the development of Guangxi characteristic agriculture.

关 键 词：广西 特色经济农产品 品牌 供应链 

分 类 号：F304[经济管理—产业经济]