娱乐化背景下的戏曲文化传播再思考  

On the Application of Transmission Entertainmentization in the Transmission of Modern Opera

作　　者：黄小琴[1] 蔡立媛[2] 

机构地区：[1]江西科技师范学院,南昌330022 [2]江西师范大学传播学院,南昌330022

出　　处：《新闻界》2010年第5期90-91,共2页Journalism and Mass Communication

摘　　要：我国戏曲文化在当今传播娱乐化的社会中出现了传承艰巨的现象,为更好地传承与发展我国的戏曲,应将娱乐化这种传播方式充分运用到戏曲传播的过程中去。The opera in our country is facing the formidable task of inheriting in the current society which is characterized by transmission entertainmentization. In order to inherit and develop the opera in our country in a better way, we should fully apply such a way of transmission as entertainmentization in the process of transmitting opera.

关 键 词：传播娱乐化 现代戏曲 文化传播 

分 类 号：G206[文化科学—传播学]