地市级广播电台节目评估的实践与思考  

Practice and reflection of city radio stations program evaluation

作　　者：孔小军 

机构地区：[1]漳州人民广播电台,福建漳州363000

出　　处：《漳州职业技术学院学报》2010年第3期55-58,共4页Journal of Zhangzhou Institute of Technology

摘　　要：从目前各电台开展节目评估的情况来看,全国各家电台做过多种尝试但是作为普通的地市级广播电台,花大价钱请央视索福瑞、赛立信等知名公司,对节目进行科学、精准的评估不太现实,如何利用现有资源,建立一套符合当地实际的节目评估体系,以达到提升节目质量,提高自身的市场竞争力的目的。从多年的工作实践出发,从节目评估体系框架的建立、考评内容的界定、基本数据管理及评估结果的运用等方面,对地市级广播电台建立一套切合实际的节目评估体系进行了初步的探讨。According to the current programs assessment of each radio station many attempts have been taken by radio stations all over the country to improve their programs.But as a general city radio station it is not realistic to spend a large amount of money to invite CSM SMR and other famous companies for scientific and accurate evaluation.How to use existing resources to establish a program evaluation system which meet the local conditions in order to improve program quality and the market competitiveness？ Based on many years of practice this article makes a preliminary discussion about how to establish a realistic assessment system for city radio stations from aspects of the establishment of the program evaluation system framework、definition of content basic data management and the use of assessment results etc.

关 键 词：地市级电台 节目评估 

分 类 号：G229.25[文化科学]