浅论3G时代基于电信运营商视角的价值链策略  

Discussion on Value Chain Strategy in 3G Era Based on Perspective of Telecom Operator

作　　者：王冲[1] 

机构地区：[1]中国联通南通分公司,南通226300

出　　处：《价值工程》2010年第34期21-22,共2页Value Engineering

摘　　要：进入3G时代后,由于无线网络数据传输能力的提升,电信业务与网络相分离的现象越发明显,产业链演变迅速,运营商急需找准定位并采取相应策略,以实现价值链成员的共赢。After entering 3G era, the separation of teleservice and network is becoming much clearer because the promotion of wireless network data transmission capacity. Industrial chain is developing rapidly. The operator is badly in need of a right positioning and corresponding strategies to achieve win-win of value chain members.

关 键 词：3G运营商 价值链 策略 

分 类 号：TN91[电子电信—通信与信息系统]