千锤百炼铸湘魂——纪念湖南电视台创办40周年  

Tempered Xiang Spirits

作　　者：欧阳常林[1] 

机构地区：[1]湖南广播电视台,湖南长沙410003

出　　处：《湖南大众传媒职业技术学院学报》2010年第6期10-12,共3页Journal of Hunan Mass Media Vocational and Technical College

摘　　要：湖南电视媒体的发展,文选德同志曾有三个很好的评价:一是有线台打破了格局,二是经视引发了竞争,三是上星带来了想象。40年历程,湖南卫视之所以能真正做强做大品牌,领先全国同行,主要归功于魏文彬同志1993年提出的"大广播、大宣传、大电视、大产业"发展思路。Comrade WEN Xuan-de speaks highly of Hunan TV media development and has three good reviews： Firstly cable TV broke the frame;secondly Economic Channel fostered competition;thirdly,satellite TV brought on imagination.Hunan Satellite TV＇s big success in the past 40 years is mainly due to Comrade Wen-bin who put forward the development ideas in 1993,that is ＂big radio,big publicity,big TV,big industry＂.

关 键 词：湖南卫视 发展历程 湘魂 

分 类 号：G229.24[文化科学]