基于环境态度的游客环境行为预测研究——以武陵源风景名胜区为例  

A Forecasting Research on Tourists Environmental Behavior Based on Environmental Attitudes——A Case Study of Wulingyuan Scenic Spot

作　　者：余勇[1] 钟永德[2] 

机构地区：[1]吉首大学旅游学院,湖南张家界427000 [2]中南林业科技大学旅游学院,湖南长沙410004

出　　处：《旅游论坛》2010年第5期514-519,571,共7页Tourism Forum

基　　金：国家社会科学基金项目(07XMZ038);湖南省教育厅科研项目(09C808);湖南省普通高等学校哲学社会科学重点研究基地开放基金项目

摘　　要：以往关于生态旅游环境问题的研究,注重宏观层面的整体性把握,而缺乏个体微观层面的透视。以武陵源风景名胜区为例,以环境态度为影响变量,对游客的环境行为进行实证研究。采用因子分析,分别提取了6个环境态度因子和4个环境行为因子并命名,通过t检验和单因素方差分析检定背景信息对环境态度和环境行为的差异影响,运用典型相关分析,进一步探讨环境态度对环境行为产生影响的程度和内容。Previous researches on eco-tourism environment focus on the overall grasp of macro level,while lack of individual micro-level perspective.By taking Wulingyuan Scenic Spot as an example and environmental attitudes as influencing variables,the paper made an empirical research on tourists environmental behavior.Six environmental attitudes factors and four environmental behavior factors were extracted and named by adopting exploratory factor analysis.The different influences of background information on environmental attitudes and environmental behavior were tested through Independent-Sample Tests and One-way ANOVA Analysis.The degree and contents of influences made by the environmental attitudes on environmental behavior were further explored by adopting Typical Correlation Analysis.

关 键 词：生态旅游 环境态度 环境行为预测 典型相关 

分 类 号：F592.7[经济管理—旅游管理]