井冈山旅游产品特性的旅游者感知评价  

Tourists Perception and Evaluation on Tourism Product Characteristics of Jinggang Mountain Scenic Area

作　　者：唐文跃[1] 

机构地区：[1]江西财经大学旅游与城市管理学院,江西南昌330013

出　　处：《旅游论坛》2010年第5期520-524,共5页Tourism Forum

摘　　要：旅游者感知评价是旅游产品特性研究的重要视角。以井冈山为案例的研究表明,井冈山的旅游产品仍然以思想性与教育性为主,趣味性和娱乐性较弱,未能很好地实现"寓教于乐",由此反映出井冈山旅游在产品开发、产品结构调整和空间布局上的不足。旅游产品特性研究对于井冈山及其他红色旅游地的旅游产品规划设计和旅游地功能提升具有一定的现实指导与借鉴意义。Tourist perception and evaluation is an important perspective of tourism product characteristics study.A case study of Jinggang mountain scenic area shows that tourism product of Jinggang mountain is more ideological and educational than interesting and entertaining,not well realizing education in amusement,which reflects the defects of tourism industry in tourism product development,product structure adjustment and spatial layout of Jinggang mountain scenic area. Tourism product characteristics study provides realistic guidance and reference for tourism product planning and destination function upgrade of Jinggang mountain and other red tourism destination.

关 键 词：旅游产品 旅游者 感知评价 井冈山 

分 类 号：F592.7[经济管理—旅游管理]