广州化肥市场供求状况研究  

Research on Supply and demand of Guangzhou Fertilizer Market

作　　者：吴静[1] 

机构地区：[1]广东工业大学管理学院,广东广州510520

出　　处：《中国电子商务》2010年第10期56-57,共2页E-commerce in China

摘　　要：通过对广州化肥市场的供求信息、经销商与农户对化肥营销策略的偏好进行调查，研究广州市场的行为特征，针对性地提出经销商管理农户需求信息、建立经销商品牌形象、提供满足农户意愿的营销策略等建议。By investigating supply and demand information as well as preferences on marketing strategies between fertilizer dealers and farmers in Guangzhou fertilizer market, analyze the character of this market and then presenting some strategies and suggestions, such as managing farmers＇ demand information, establishing dealers＇ own brands, providing marketing strategies which can meet the wishes of farmers and so on.

关 键 词：化肥市场 供求信息 经销商策略 

分 类 号：F767.1[经济管理—产业经济]