论包装设计中艺术通感的视觉传达  

On the Visual Communication of Art Synaesthesia in Packaging Design

作　　者：袁恩培[1] 张磊[1] 

机构地区：[1]重庆大学,重庆400044

出　　处：《包装工程》2010年第22期66-69,共4页Packaging Engineering

摘　　要：以人的心理通感为启示,分析了包装设计中艺术通感的3个层次,论述了包装设计中艺术通感的视觉传达形式,及其对包装设计丰富的启示和深远的影响。提出了包装设计中研究人类生理和心理感受,用视觉传达形式转译人的各种感官体验,实现消费者与设计之间的情感对接,达到形式与内涵的统一,是包装设计中信息传递及其情感沟通的有效途径。Taking the psychological synaesthesia as enlightenment,it analyzed three levels of art synaesthesia in packaging design,discussed the art of packaging design synesthesia and visual communication forms,and its packaging design inspiration rich and far-reaching impact.On this basis,it proposed the study of human physiological and psychological experience in packaging design,to use visual communication translate various sensory experience ofhuman,to achieve the emotional docking between the consumer and design,to form the unity of form and connotation,which is the effective way for information transfer and emotional communication in packaging design.

关 键 词：包装设计 艺术通感 视觉传达 审美意象 

分 类 号：J524.2[艺术—艺术设计]