焦点在品牌男装商品陈列中的表达  

Research on Focus in the Expression of Men′s Clothing Fashion Displaying

作　　者：杨敏华[1] 

机构地区：[1]浙江农林大学,临安311300

出　　处：《包装工程》2010年第22期158-162,共5页Packaging Engineering

摘　　要：从品牌服装商品陈列中营造顾客视线焦点的作用入手,研究如何利用男装商品的颜色组合陈列、男装商品的款式重复陈列、序列陈列等营造顾客的视线焦点,以及灯光、人的视觉平衡等在品牌男装焦点陈列中的运用,用图示的方法分析品牌男装陈列各种焦点产生的不同形式和商品陈列特点,在此基础上强调品牌男装商品陈列设定焦点,更能锁定顾客对商品的视线,对需要推广的服装商品有促进销售作用。Started with creating the focal point of customer eyes to play an active role in the branded garments displaying,it researched how to use the men′s clothing color combination displaying,repeat the style of clothes and ordering of garment goods displaying to form the focal point of customer eyes,how to become the focus in the branded men′s clothing displaying with the lights and the man′s visual balance etc.It analyzed the different forms of various foci in the branded men′s clothing displaying and the characteristics of garment goods displaying.And based on this conclusion,it emphasized the focus displaying of branded men′s clothing garment goods is more attention the customer eyes from the goods,promoting the goods sales what is wanted to generalize.

关 键 词：焦点 品牌 男装 商品 陈列 

分 类 号：TB491[一般工业技术] J524.3[艺术—艺术设计]