特许经营的契约性质  

Franchise’s Nature of Contract

作　　者：李武江[1] 

机构地区：[1]嘉兴学院商学院,嘉兴314001

出　　处：《企业活力》2010年第11期24-28,共5页Enterprise Vitality

摘　　要：特许经营的契约是一组无形资产"捆绑"在一起融入某种商品交易中的复合契约;契约中交易的收入条款往往没有直接确定无形资产的独立价格,而是确定为一个基数加上某种商品交易收入的分成;契约中交易的使用条款通常包含特许人对受许人生产经营过程的"干预"、"指挥"和"协调"方面的规定。契约实质是一组无形资产的间接定价机制。There are three characteristics of franchise contract： first,franchise contract is a composite contract which some intangible assets,such as trademark,patent technology and management knowledge,are bundled with some commodities contracts;second,franchise contract hasn’t independent,direct price of the intangible assets which gains its revenue from share-commodity contract.third,the franchisor plays a role of＂intervention＂,＂command＂and＂coordinating＂in the process of franchisee production and business.The franchise contract is indirect pricing mechanism of a group of intangible assets.

关 键 词：特许经营 商品契约 要素契约 

分 类 号：F014[经济管理—政治经济学]