新医改形势下公立医院品牌建设的几点思考  

Thoughts on Public Hospital Brand Construction under New Medical Reform

作　　者：张英涛[1] 

机构地区：[1]哈尔滨医科大学人文社科系,黑龙江哈尔滨150081

出　　处：《中国医院管理》2010年第11期58-59,共2页Chinese Hospital Management

摘　　要：在不断深化的医药卫生体制改革形势下,公立医院管理体制、运行机制、监管机制和补偿机制的改革以及加快形成多元办医格局的医改大方向,决定了公立医院必须解放思想、更新观念,科学地进行医院品牌建设。The continuous deepening of medical and health reform,public hospital management system,operation mechanism,the reform of supervision mechanism and compensation mechanism,and the main direction of quickening the formation of multi-formulation of establishing hospitals determine that public hospitals must emancipate the mind,innovate the concept,and make hospital brand construction scientifically.

关 键 词：医疗卫生体制改革 公立医院 品牌建设 

分 类 号：R197.3[医药卫生—卫生事业管理]