多层次直销薪酬制度及其经济学分析  

Wage System for Multi-level Direct Marketing and Its Economic analysis

作　　者：郭丽敏[1] 聂普焱[1] 

机构地区：[1]暨南大学产业经济研究院,广东广州510632

出　　处：《经济经纬》2010年第6期118-122,共5页Economic Survey

基　　金：教育部"新世纪优秀人才支持计划"(NCET-07-0375);教育部人文社会科学研究基金项目(No.09YJA790086)

摘　　要：笔者从经济学的视角阐释了多层次直销制度,通过理论和模型分析,揭示了直销的本质:直销薪酬制度的激励效应只会促使直销人员专注于推荐新人,同时直销人员在直销过程中承担了直销公司转嫁的高风险与高成本。The authors explain multi-level direct marketing system from the perspective of economics,and through theoretical and model analyses disclose the nature of direct marketing：the incentive effect of the wage system for direct marketing can only make marketers focus on recommending newcomers and at the same time direct marketers undertake the high risk and high cost transferred by direct marketing firms in the marketing process.

关 键 词：多层次直销 分成制 委托——代理 

分 类 号：F046[经济管理—政治经济学]