广东旅游转型中产品开发创新研究  

A Preliminary Study on the Development and Innovation of Products of Tourism Transformation in Guangdong

作　　者：张乐[1] 阎伍玖[1] 

机构地区：[1]广东商学院旅游学院,广东广州510320

出　　处：《生态经济（学术版）》2010年第1期225-227,232,共4页Ecological Economy

基　　金：旅游管理广东省重点扶持学科;安徽省软科学项目基金(04035032);广东商学院人才基金(53021677)联合资助

摘　　要：旅游产品开发与创新是旅游业转型的关键。文章通过对广东省旅游产品及其结构的现状、问题的分析,基于游、娱、购、食、服务等旅游要素,提出了按照旅游消费的个性化需求,立足于广东地方文化,利用现代科技元素,增加旅游者参与性的思路,并探讨了开发与创新广东旅游产品的途径。The development and innovation of tourism products is the key to the tourism transition。 Firstly the paper analyzes the status quo and problems of Tourism product and its structure in Guangdong Provincial.And then,it put forward the idea ＂accordance with the consumer′s Individual needs,basing on the local culture in Guangdong,taking full use of elements of modern science and technology and increasing the participatory＂.At last,based on the six components and service elements in tourism,the article probes into the approach of the development and innovation of tourism product in Guangdong.

关 键 词：广东 旅游转型 旅游产品 开发创新 

分 类 号：F592.7[经济管理—旅游管理]