基于回收再制造的闭环供应链差异定价策略及协调  

Coordination and Differential Price Strategy of Closed-loop Supply Chain with Product Remanufacturing

作　　者：包晓英[1] 唐志英[1] 唐小我[2] 

机构地区：[1]成都理工大学信息管理学院,成都610059 [2]电子科技大学管理学院,成都610054

出　　处：《系统管理学报》2010年第5期546-552,共7页Journal of Systems & Management

基　　金：国家自然科学基金重点资助项目(70932005)

摘　　要：一个"单一制造商-单一零售商"组成的闭环供应链中,假定在同一周期中废旧产品的回收数量小于或等于新产品销售数量,在单周期环境中研究了新产品和废旧产品存在差别定价时,集中决策和分散决策的最优定价策略;在分散决策模型中,解释了制造商利润为什么与回收产品的转移支付b没有关系;并通过集中与分散两种模型的比较,发现分散决策使得新产品的销售量以及废旧产品回收量均损失50%,整个闭环供应链系统利润损失的相对值为25%,然后提出一种两部收费制契约协调定价策略,实现了闭环供应链的协调。In a closed-loop supply chain composed of ＂a single re-manufacturer a single retailer＂.and in a single cycle environment,the Optimal pricing strategy of the concentrate decision-making and decentralized decision-making are studied,when there is difference between new product pricing and used product pricing. In the decentralized model,the reson of the remanufacturer＇s profits With no bearing on the transfer payment of return product-b is explained.And by analysis,it is found that there are 50% loss in both sales quantity of new products and recycling quantity of used products,and the relative profit value of 25% in the entire closed-loop supply chain system,And a Two-Part Tariff contract to coordinate pricing strategies in pursuit of the supply chain cooperation is proposed.

关 键 词：闭环供应链 再制造 差异定价 两部收费制契约 

分 类 号：F253.4[经济管理—国民经济]