面向市场开发牛仔产品──牛仔产品信息系统  

Market-Oriented Product Development of Denim Fabrics and Apparel-A Denim Product Information System

作　　者：李毅[1] 杨国荣[1] 胡军岩[1] 

机构地区：[1]香港理工大学纺织及制衣学系

出　　处：《纺织学报》1999年第3期165-169,177,共6页Journal of Textile Research

摘　　要：要取得市场成功，其关键是开发满足，甚至超过消费者需要的产品。本文从现代消费者趋势，理解消费者需求和新产品开发等方面讨论了如何面向市场开发牛仔新产品。In this paper,issues associated with development of new denim products for market success are discussed,including modern comsumer trends,understanding consumers requirments,new product development and marketing new products. To illustate how to develop products for successful market,a denim product information system is introduced,which has been designed to function as a business decision-making surpporting system for the enterprises in the denim industry. This is an information system all about denim, covering consumer' s requitments, market trends, fashion trends, product technical specification,textile and clothing manufacturing technology,apparel design,merchandise and retailing.

关 键 词：服装 市场 产品开发 牛仔服 

分 类 号：TS941.7[轻工技术与工程—服装设计与工程]