水利风景区游憩者体验动机与消费行为特征研究  

Experience motivation and consuming behavior characteristics of recreationists in water conservancy scenic spots

作　　者：许春晓[1] 邹剑[1] 李萍[1] 胡青芳[1] 李纯[1] 陈海波[1] 邓昭明[1] 朱茜[1] 向文雅[1] 

机构地区：[1]湖南师范大学旅游学院,湖南长沙410081

出　　处：《水利经济》2010年第6期44-48,共5页Journal of Economics of Water Resources

基　　金：教育部人文社会科学研究项目(09YJA790069)

摘　　要：从体验动机角度研究水利风景区游憩者的消费行为特征,旨在为湖泊水库等水利风景资源的市场开发提供参考。以长沙千龙湖水利风景区为例,利用抽样调查方法进行基础数据采集,运用因子分析法得出水利风景区游憩者体验动机的7个主因子,然后依据体验动机将游憩者分为3种类型,并分析了不同类型游憩者的消费行为特征,为千龙湖水利风景区的进一步开发提出了保护生态环境、创新水上游憩活动产品、细分市场的建议。The characteristics of consuming behavior of recreationists in water conservancy scenic spots were studied from the viewpoint of their experience motivation for the market development of water conservancy scenic spots such as lakes and reservoirs.Taking Qianlonghu water conservancy scenic spot in Changsha as an example,the sampling method was employed to collect the basic data,and the factor analysis method was used to obtain seven principal factors of experience motivation of recreationists in the water conservancy scenic spot.The recreationists were divided into three types based on their experience motivations,and the characteristics of the consuming behaviors of different types of recreationists were analyzed.Finally,some suggestions for further development of Qianlonghu water conservancy scenic spot were proposed: protection of ecological environment,innovation of water recreation products and subdivision of market.

关 键 词：水利风景区 游憩体验 体验动机 消费行为 因子分析法 抽样调查 

分 类 号：F59[经济管理—旅游管理]