西安市国内游客旅游购物决策风格研究  

Research on the Shopping Decision-making Style of Domestic Tourists in Xi’an

作　　者：杨瑞[1] 曹光[1] 

机构地区：[1]西安文理学院旅游与环境系,陕西西安710065

出　　处：《科技情报开发与经济》2010年第32期124-127,共4页Sci-Tech Information Development & Economy

基　　金：西安市社会科学院资助项目;项目编号:09W24

摘　　要：对500名赴西安市旅游的国内游客的旅游购物决策风格进行了调查,通过因子分析发现西安市国内游客具有7种购物决策风格,包括决策困惑或冲动、追求品质与享受、谨慎与实用、追求新奇、保守与理性、价格敏感、自主与成熟,针对不同的旅游购物决策风格,探讨了与其相对应的营销策略。This paper invests the shopping decision-making styles of 400 domestic tourists in Xi’an City, and through the factor analysis, finds out that the domestic tourists in Xi＇an City have seven shopping decision-making styles, which include the confused or impulsive decision-making style, quality and enjoyment pursuing style, prudent and practical style,novelty pursuing style, conservative and rational style, price-sensitive style, independent and mature style, and in the lightof different shopping decision-making styles of the tourists, probes into the corresponding marketing strategies.

关 键 词：购物决策风格 国内游客 因子分析 西安市 

分 类 号：F292[经济管理—国民经济]